W7 Pallettes | Review, Swatches & UD Dupes
My obsession with eyeshadows continues to grow, and as a result, so does my collection. It’s becoming a bad, scary habit but I just can’t get enough. I started this beauty blog with just one palette in my life, now I have enough to last yonks. The newest additions to my stash are four palettes from W7. I was lucky enough to win this collection in a recent giveaway that Beauty By The Bunny hosted. I posted a picture on Instagram and people approached me asking for a full review as well as swatches, so tah-dah.
If you would like to see a tutorial using one of these palettes please let me know.
Each palette contains twelve shadows, ranging from matte to shimmer shades and they retail at £9.99 on W7’s official website, (but you can get them for half that on Amazon and at B&M stores). All of the shadows are very wearable tones that I would typically reach for everyday. I have been desperate to try these for a while, mainly because they’re so damn cheap but also because they’re famously comparable to the Urban Decay Naked palettes. They’re held in solid tin packaging and a double ended brush is included. I have tried a W7 palette before but was horrified by the quality and vowed never to purchase another from them again. The formula was dry and chalky, and the pigment was terrible. So, I was quite apprehensive when I first swatched these. But I was pleasantly surprised. A few of the shades still need a little work, but some are comparable to a high end product.
You can see how similar the W7 Lightly Toasted palette is to Urban Decay Naked, this is clearly no accident. W7 continues to make two more of their palettes almost exactly like the next generation of Urban Decays Naked’s. I think this is great for people who are on more of a budget but love the shades in the Urban Decay. You can see that my skin tone struggles with the lighter shades. They would be great to use for setting concealer on my eye lid, or as a transition shade. However, they were chalky and it took a lot of swiping just to get the pigment you can see.
In The Buff
Deep & Bronzed
I only own Urban Decays Naked 2 out of all the Naked Palettes, (and let’s be honest, it’s because it’s the best), so I was able to compare the palettes together. There could almost be a mirror sitting in the photograph, they’re so flippin’ similar! It’s unbelievable really. This palette was an improvement in quality compared to the first I swatched, however the darker shades produced tonnes of fallout, something that a lot of companies struggle to grasp it seems. Besides the fallout, I was über impressed by the pigment. It’s just a shame the W7 black is more of a dark grey. Urban Decays is the blackest black I have ever used, so understandably it is difficult to compete with.
In The Nude
Soft & Smokey
Honestly? I am absolutely obsessed with these ray of pinks. I am so tempted to do a soft, romantic smokey eye using this palette. I’ve seen so many bloggers and YouTubes use this palette and I love the outcome, every time. Yet again, I did struggle to get the pigment from the lighter shades, (you can see they’re barely visible on the swatch), but the formula were, again, creamier than the previous palette.
In The Night
This is the only unique, and quite honestly the only original, palette from my collection of W7. And I actually love the shades. I’m never scared to rock a bright purple eye, and this is the perfect palette to achieve that look.
+ Good selection of colours
+ Very affordable
+ Good, solid and compact packaging
+ Some shades comparable to the quality of a high-end brand
+ Numerous good Urban Decay dupes
+ Good range of matte to shimmer shades
+ Comes with a double ended brush
+ Some lighter shades majorly lack pigmentation
+ Most have a chalky formula and produce fallout as a result
+ Blacks aren’t a true black (more of a dark grey)
6/10. Brilliant palettes if you’re looking for something a little more purse friendly, but the formula definitely needs some work.
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