W7 Pallettes | Review, Swatches & UD Dupes


My obsession with eyeshadows continues to grow, and as a result, so does my collection. It’s becoming a bad, scary habit but I just can’t get enough. I started this beauty blog with just one palette in my life, now I have enough to last yonks. The newest additions to my stash are four palettes from W7. I was lucky enough to win this collection in a recent giveaway that Beauty By The Bunny hosted. I posted a picture on Instagram and people approached me asking for a full review as well as swatches, so tah-dah.

If you would like to see a tutorial using one of these palettes please let me know.

The Perfect Match | Origins GinZing Moisturiser & Eye Cream
Each palette contains twelve shadows, ranging from matte to shimmer shades and they retail at £9.99 on W7’s official website, (but you can get them for half that on Amazon and at B&M stores). All of the shadows are very wearable tones that I would typically reach for everyday. I have been desperate to try these for a while, mainly because they’re so damn cheap but also because they’re famously comparable to the Urban Decay Naked palettes. They’re held in solid tin packaging and a double ended brush is included. I have tried a W7 palette before but was horrified by the quality and vowed never to purchase another from them again. The formula was dry and chalky, and the pigment was terrible. So, I was quite apprehensive when I first swatched these. But I was pleasantly surprised. A few of the shades still need a little work, but some are comparable to a high end product.


Lightly Toasted


You can see how similar the W7 Lightly Toasted palette is to Urban Decay Naked, this is clearly no accident. W7 continues to make two more of their palettes almost exactly like the next generation of Urban Decays Naked’s. I think this is great for people who are on more of a budget but love the shades in the Urban Decay. You can see that my skin tone struggles with the lighter shades. They would be great to use for setting concealer on my eye lid, or as a transition shade. However, they were chalky and it took a lot of swiping just to get the pigment you can see.

In The Buff
Deep & Bronzed

w7-cosmetics-palettes-urban-decay-dupe-review-swatchesOLYMPUS DIGITAL CAMERAOLYMPUS DIGITAL CAMERAw7-palettes-review-swatches-dupes

I only own Urban Decays Naked 2 out of all the Naked Palettes, (and let’s be honest, it’s because it’s the best), so I was able to compare the palettes together. There could almost be a mirror sitting in the photograph, they’re so flippin’ similar! It’s unbelievable really. This palette was an improvement in quality compared to the first I swatched, however the darker shades produced tonnes of fallout, something that a lot of companies struggle to grasp it seems. Besides the fallout, I was über impressed by the pigment. It’s just a shame the W7 black is more of a dark grey. Urban Decays is the blackest black I have ever used, so understandably it is difficult to compete with.

In The Nude
Soft & Smokey


Honestly? I am absolutely obsessed with these ray of pinks. I am so tempted to do a soft, romantic smokey eye using this palette. I’ve seen so many bloggers and YouTubes use this palette and I love the outcome, every time. Yet again, I did struggle to get the pigment from the lighter shades, (you can see they’re barely visible on the swatch), but the formula were, again, creamier than the previous palette.

In The Night
Violet Based


This is the only unique, and quite honestly the only original, palette from my collection of W7. And I actually love the shades. I’m never scared to rock a bright purple eye, and this is the perfect palette to achieve that look.

The Perfect Match | Origins GinZing Moisturiser & Eye Cream
+ Good selection of colours
+ Very affordable
+ Good, solid and compact packaging
+ Some shades comparable to the quality of a high-end brand
+ Numerous good Urban Decay dupes
+ Good range of matte to shimmer shades
+ Comes with a double ended brush

+ Some lighter shades majorly lack pigmentation
+ Most have a chalky formula and produce fallout as a result
+ Blacks aren’t a true black (more of a dark grey)

The Perfect Match | Origins GinZing Moisturiser & Eye Cream
6/10. Brilliant palettes if you’re looking for something a little more purse friendly, but the formula definitely needs some work.

The Perfect Match | Origins GinZing Moisturiser & Eye Cream
W7 Cosmetics (UK)
W7 Cosmetics (USA)


youtube . twitter . instagram . pinterestbloglovin’ . monthly column


Clarina helps enthusiastic bloggers develop & stand out online, as well as reviewing popular products, discussing the latest beauty trends and quite honestly anything that takes her fancy. Oh! And she's on YouTube.

Join over 1,000 awesome bloggers and subscribe.

0 comments on “W7 Pallettes | Review, Swatches & UD Dupes”

  1. Hi Claire, I have nominated you for The Beauty Tag and feel free to check out:https://lifestylebites3.wordpress.com/2016/03/03/the-beauty-blogger-tag/

    1. Clarina says:

      Thank you so much! Heading over to check it out now 🙂

  2. stashmatters says:

    I keep seeing these palettes pop up at Winners (our version of TKMaxx) and wasn’t sure how they’d perform. I guess it’s to be expected that they wouldn’t be as high quality as UD – but a great option for people just getting into makeup or want cheaper options. Thanks for the swatches and comparisons! 🙂

    1. Clarina says:

      They seem very popular at the moment! I’ve noticed them in a few places too 🙂 yeah, it would have been an amazing find if they even matched the quality of UD, but they’re not at all bad. They’d be great for beginners 🙂

  3. danniijane says:

    Great post! I can’t believe how similar the palettes are to Urban Decay’s. The purple one is lovely as it’s different x

    1. Clarina says:

      Thank you! I know, it’s crazy isn’t it?! I didn’t realise how similar they were until I put them together and swatched them. I do like the purple palette, some very unique shade in there x

  4. Chanelle says:

    I purchased the In the Nude palette in a makeup sale as the colours are so beautiful. I’m still testing it out but I agree with you for the money they are quite good, some of the shades are better than others but that’s the case with any palette 😛

    1. Clarina says:

      The colours are lovely aren’t they! So wearable. It’s a shame about the pigmentation of some of the shades but I bet they’re fine when applied! May have to go over the shadows a few more times but similar result 🙂 I know what you mean about there always being some ‘dud’ shades in every palette – so true!

      1. Chanelle says:

        Yeah, I sometimes find after breaking a product in a few times your opinion changes x

        1. Clarina says:

          Very true. Just got to be disciplined haha. Xx

  5. Love this! I am obsessed with my w7 urban decay dupes! Love your blogs especially your top tips for being organised and blogging!
    ❤️ Rhi

    1. Clarina says:

      Some of them are unbelievable! It wasn’t until I put the W7 and Naked 2 together that I realised. Thanks for the lovely feedback and for stopping by. I hope you enjoy my future posts. I post a piece of blog advice on the 1st and 5th of every month 🙂 x

  6. Emma Kershaw says:

    I’ve owned in the buff in the past and absolutely loved it! It seemed to have quite a lot of fallout, which was my only issue. But for the price they’re so worth it!

    1. Clarina says:

      Very true – they are worth it for the price! Less than £1 per shadow is amazing. I can allow their to be a little fallout for that haha. Glad you loved it too 🙂

  7. This is such a useful post!!! :))) I really need to get my hands on these! I particularly liked their ‘original’ one 🙂 xxx

    1. Clarina says:

      Thank you! Glad you found it helpful. You do need to try them! The original is lovely but they quality isn’t as good as the others! Xxx

  8. driftinglexi says:

    Yay, so glad you did this post! The Naked 2 is my favourite too, haha. Lately though I have been getting more and more tempted to buy the Naked 3 so I may have to purchase the W7 version! I’m also tempted towards In the Night as I love purple shades and really want a nice palette with some! Although I would assume that the MAC palette you have of purples is better? Haha.

    1. Clarina says:

      Ooh I’m glad you found it useful! Haha I love the neutrals in the Naked 2. You can create sooo many looks from it! I was very close to buying the Naked 3 and I’m glad I didn’t now because the W7 is so similar. The MAC palette is much better quality than the W7 but to be honest when they’re on the eyes there’s barely a difference! I am well and truly on the W7 hype haha.

      1. driftinglexi says:

        Definitely, it’s one of the few palettes I constantly have out because I use it the most! Haha! Oh really? In that case maybe I’ll go for it! I’ll have to have a little look next time I’m in Beauty Outlet!

        1. Clarina says:

          Yep same! I always have it handy 🙂 at only £10 a palette you can’t go wrong. It’s less than a pound per shadow! Haha so when I put it like that they’re actually very good quality considering the price.

          1. driftinglexi says:

            Ooh yes it does sound so much better like that! That’s a good way to think about buying palettes, haha!

          2. Clarina says:

            Haha I know! I always try to convince myself they’re worth buying 😉

          3. driftinglexi says:

            Haha! Have you tried any Makeup Revolution palettes? They’re so cheap and also good quality!

          4. Clarina says:

            No I’ve never tried any Makeup Revolution! Do Boots stock them? I’m nipping in tomorrow. I’ve just jumped on the NYX hype haha.

          5. driftinglexi says:

            They’re in Superdrug! They do lots of dupes too! The Redemption Palette Iconic 3 is a good dupe for the Naked 3 and it’s all I’ve been wearing since I bought it! I’m in love with it. Haha, so far I’ve only tried their matte lip creams!

          6. Clarina says:

            Oh right! Gosh I always forget about Superdrug. Haha. I’ll have to detour and have a cheeky swatch of their palettes. I’ll look for the Redemption Palette. Thanks for the advice 🙂

          7. driftinglexi says:

            Hahaha! I know right! If it wasn’t for Makeup Revolution now I would never go in there haha. Definitely do, I have three eyeshadow palettes by them now and a contour palette!

          8. Clarina says:

            I feel like I’ve been living under a rock! Haha. Definitely checking them out 😊

          9. driftinglexi says:

            Haha! Even better, the Naked 3 dupe was £4 ;-). You’ve most definitely been missing out!

  9. Oh My god! W7 in the buff looks exactly like naked 2
    Palette. What a dupe! And, what a find! Thumps to share this beauty secret among us. Great post and so envious that you all won these products.

    1. Clarina says:

      It’s crazy isn’t it?! I’m not sure how they can get away with that haha. Thank you 🙂 I was very lucky to win them.

      1. Have a wonderful time in playing around with these gorgeous palettes.

        1. Clarina says:

          Thank you 😊 I’m sure I will!

Leave a Reply

Your email address will not be published.

%d bloggers like this: