Beauty Explained | What is Baking?!


You’re already familiar with contouring and we spoke about strobing last month, but now it’s “baking” or “cooking”, I’m not talking about the yummy kind that we all love, but the current makeup contouring trend. This technique has been cropping up on YouTube tutorials everywhere. Baking, or letting your makeup ‘cook’, is a term that has been used in the drag community for many years. But, i’ll be telling you a bit more about it and how we can make it a part of our everyday routine without looking like a drag queen.

So, what the hell is baking? 

Baking is used as a way of making makeup last longer. The powder is applied and left on the face for a couple of minutes to really let it sink into the skin without the need to reapply powder constantly. Kim Kardashians makeup artist, Mario Dedivanovic has been known to use technique on her.

How’s it done?

After you apply your foundation and concealer, add a thick coat of light-coloured powder with a sponge or powder puff to the face usually under the eyes, and other places you want to be more prominent, like the cheekbones, bridge of the nose, forehead and chin. Leave the thick coating of powder on the skin to “cook”. You can leave it on for as little or as long as you want, anywhere from a couple of minutes to half an hour. Then just sweep the product away with the brush and you’ll be left with a visible contour line.

I applied the Smashbox Photo Set Finishing Powder to achieve the baked look. I just tested an area of the face (under where the cheek contour would sit) to see if this method actually works and I was surprised how much it lightened that area when I brushed the access product away. I applied the product with the Tapered Highlighter from Sigma. I’m not sure how often I will use this method because it does waste a lot of product.

Tips & Tricks

I would advise using a loose powder to achieve this method because pressed powders can’t be built up as easily. You really have to pack a large amount of the product on so don’t use an expensive product you don’t want to waste. I have seen this look done with the use of translucent powders, such as the Smashbox Photo Set Finishing Powder, however a light skin toned powder gives a more striking effect. You could use Make Up Forever Super Matte Loose Powder or Nars Light Reflecting Loose Setting Powder. The high street are well onto this trend so they have some great powders such as No7 Perfect Light Loose Powder and L’Oreal Paris True Match Minerals Foundation.

I have to admit, this look can look too dramatic for a daily wear. It’s used to product incredible results for photography, theatre or even a night out. This is a way to set your makeup when standing under hot lights. Overapplication of powder will have a much greater effect on mature skin because it will collect in and exaggerate lines.

So whether you decide to embrace the baking trend or confirm that it’s not for you – it’s just makeup, have fun with it! You definitely don’t need to be a pro to achieve this look.

Thank you so much for reading and i’ll be back next month for a fresh piece of beauty explained.

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Clarina helps enthusiastic bloggers develop & stand out online, as well as reviewing popular products, discussing the latest beauty trends and quite honestly anything that takes her fancy. Oh! And she's on YouTube.

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0 comments on “Beauty Explained | What is Baking?!”

  1. Very interesting and a very much pretty new concept to me. If it works then why not give it a try though.

    1. The Nivea primer? I do it every time and I’ve noticed a difference in how long my makeup lasts! Xx

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